I had a whole article composed in my head about the Heroic Recovery and how valuable it is to building customer loyalty. Mostly because I haven't written anything serious in a long time. I had a couple of examples from my own experiences, and I was going to link to Phil's post about TypePad. It was all very brilliant.

The thing with the heroic recovery is, you have to actually recover. And TypePad messed-up that part.

TypePad users (Phil and Allan) may be interested in this interview with one of SixApart's VPs.

I'm going to re-think that article. Perhaps I'll replace it with "Copy That I Wish I'd Written" because I have a boat-load of those laying around, too.